white label adwords

White label AdWords refers to a service where one company manages Google Ads campaigns on behalf of another business, without the end client knowing that a third party is involved. Essentially, a company offering white label AdWords services allows another business to rebrand and resell their AdWords services as if they were their own. For example, if a digital marketing agency wants to offer AdWords management to its clients but lacks the resources or expertise, it can partner with a white label AdWords provider. The provider will handle the campaigns behind the scenes, and the agency will present the services as its own, maintaining control over client relationships and branding.